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Content creation Claude 6 min read · free

Find your content pillars

3–4 themes to post around so you're never guessing.

The short answer

Pick 3–4 themes you'll own — where what you know meets what your audience wants and your goals — and rotate them. Ask AI to find them and stress-test them.

Random posting burns you out and confuses your audience. A few content pillars — recurring themes you commit to owning — give you rails to run on and make you memorable for something specific. Being known for a few things beats being vaguely present about everything.

Beginner

Pillars live at an intersection

The strongest pillars sit where three circles overlap: what you genuinely know, what your audience actually cares about, and what moves your goals. A theme you love but nobody wants is a hobby; one they want but you can't speak to is a stretch; one that serves neither is a distraction. Give AI all three inputs and it's good at finding the overlap.

Intermediate

Three to five, balanced

Fewer than three and your feed is one-note; more than five and the focus dissolves. A common mix is something that teaches (authority), something personal (connection), and something that points to what you offer (the goal). Rotating across them gives variety without losing the through-line.

Advanced

Let them evolve

Pillars aren't a cage. Watch which consistently resonate and lean in; quietly retire the ones that don't. Choose themes you'll still care about in six months — sustainability is the point. A quick way to pressure-test a set: ask AI to generate a month of posts purely from them; if it strains and repeats after a week, they're too narrow.

  1. 1Tell AI what you know, who you want to reach, and your goal.
  2. 2Ask for 4 distinct pillars at that intersection, with 5 post ideas each.
  3. 3Rotate them so your feed has range without losing focus.
  4. 4Keep the ones that resonate; retire the ones that don't.

Pillar prompts

promptHere's what I do and know [paste], who I want to reach, and my goal [paste]. Propose 4 content pillars at the intersection of my expertise, my audience's interests, and my goal. For each: why it fits, and 5 specific post ideas. Keep them distinct.
promptPressure-test these pillars [paste] by generating a full month of 12 varied post ideas from them. If you struggle to keep them distinct, tell me which pillar is too narrow.
promptFor each of my pillars, give me 3 'authority' posts, 2 'personal story' posts, and 1 'soft pitch' post.
promptWhich of my pillars is most likely to grow my audience vs most likely to convert, and how should I balance them?
promptSuggest a content pillar I'm missing that my audience [who] would love but I haven't been covering.
promptTurn my 4 pillars into a simple weekly posting schedule (which pillar on which day) that I can actually keep.
promptFor each pillar, write one example post in full so I can see how it would sound.
promptAudit my last 20 posts [paste titles] and tell me which pillars I am actually posting, which I am neglecting, and what is off-brand.
💡 Own three to five pillars deeply. Being known for a few things beats being vaguely present about everything.

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